Matterport Digital Twins: Benefits for the Modern Trade Fair Industry

The exhibition industry is undergoing constant change, with digital solutions increasingly becoming a crucial success factor for modern events.

Matterport Digital Twins offer a comprehensive, end-to-end ecosystem that spans from the initial presentation of a location to digital and hybrid event formats. With Matterport-based solutions, we create added value for venues, organizers, and exhibitors alike.

Matterport Digital Twins: The Foundation for Modern Venue Marketing

Matterport Digital Twins enhance the way locations are presented and understood.

The unique 3D Dollhouse view and the navigation within the 3D tour (Transitions) provide immediate orientation and give organization teams and their stakeholders a comprehensive understanding of the spatial relationships within the venue – without the need for physical presence.

By integrating room informations (Room Labels) and spatial measurements (Property Intelligence), the tedious task of referring to additional floor plans or documents is eliminated, as all relevant information is directly available within the virtual tour. This saves time and significantly facilitates planning.

More Features:

• Interactive Mattertag Touchpoints can embed important additional information such as event photos, videos, links or technical documents directly into the 3D tour.
• Photorealistic representations in high-resolution 134 MP HDR panoramas create an impressive visual experience, explorable on any device including VR headsets.
  
• Communication Tools (Notes) and Collaboration Tools (Views, Layers, Users) for accelerated decision-making processes and reduced travel costs.
• Share Functions (Tour, Position) for optimal stakeholder engagement from the very beginning.

Additional Benefits of the Matterport Platform:

• Rapid capture and processing of large areas: Up to 20,000 m² per shift per camera through standardized and highly automated processes.
• Scalable solution: Efficient workflows for large projects.
• Global capture standard: standardized capture and feature-rich presentation regardless of event location.
• Immediate availability: HDR photos, precise measurement data, and other assets are ready and available shortly after scanning.

Virtual Staging in Matterport: Efficient Planning and Immersive Visualization

Virtual Staging with Matterport elevates collaboration between venues, organizers, and exhibitors to a whole new level. By extending the Matterport 3D Digital Twin with powerful planning and visualization functions, event planning becomes more efficient and creative.

Key Functions of Virtual Staging:

• Virtual Staging: Integrate 2D CAD plans, photos, videos, audio content, and 3D files directly into the 3D environment.
• Seamless integration of 2D and 3D CAD files: CAD data can be embedded and immediately be published, significantly facilitating coordination between design and implementation.
• Immersive 3D avatar meetings: Enable up to 20 participants to virtually walk through the staged location – also in VR.
• Smooth transition from planning to implementation: All planning data - independent from individual systems - can be made available in the 3D tour
  

Advantages of Virtual Staging with Matterport:

• More efficient planning: Teams can work on-site or virtually based on precise data, minimizing misunderstandings.
• Creative flexibility: Different event layouts can be realistically visualized and quickly adapted to optimally implement customer wishes.
• Time savings: Virtual meetings and planning reduce the need for physical visits and accelerate the entire process.

3D Event Documentation: All Assets from a Single Capture

Our event documentation with Matterport offers versatile applications. It includes detailed 3D tours for marketing and analysis, as well as the optional integration of 360° shots from the live event for authentic impressions. Available within just a few hours after capture.

Key Features:

• Complete photographic documentation at an affordable price.
• Long-term value of created content for onboarding, training, or marketing to exhibitors in subsequent years.
• Basis for hybrid event concepts, including AR enhancements.

Innovative AR Enhancements

AR Event Enhancement transforms passive visitors into active participants.

Features include:

• AR-supported wayfinding for intuitive navigation
• Virtual sponsorship opportunities
• Dynamic information displays
• Interactive touchpoints to increase engagement, including communication with online participants
  
• New monetization potentials through AR-based solutions

Digital Show Twin: Expand Your Presence with Digital Multiplication

The Digital Show Twin is a 3D event documentation on a smaller scale.

It offers exhibitors a permanent virtual presence, accessible worldwide 24/7, supporting the integration of product information and 3D models, and promoting lead generation and analytics. Features like shop integration and AR enhancements make it a powerful marketing tool.

Technical Integration and Future-Proofing

Our solutions are designed to ensure maximum flexibility and compatibility. Thanks to Matterport's standardized capture technology, your locations worldwide can be digitized uniformly and efficiently – supported by our worldwide network of Reality Capture Experts.

Virtual Reality, Virtual Staging, and Augmented Reality open up entirely new dimensions in planning and presentation. They not only create immersive experiences but also lay the foundation for continuous development towards futuristic hybrid event concepts.

Measurable Success Through Digital Innovation

The implementation of the Matterport ecosystem offers measurable benefits:

• Shortened decision-making processes
• Reduced travel costs
• Reduced carbon footprint
• Improved team collaboration
• New revenue streams through digital services
• Higher visitor engagement thanks to AR functions

Conclusion: A Comprehensive Digital Ecosystem

Matterport Digital Twins create a holistic digital ecosystem for the modern exhibition industry.

From the first viewing of a location through detailed planning processes to innovative AR experiences during the event, all stakeholders benefit from the seamless integration of digital technologies.

Thanks to precise capture, collaborative planning, and advanced AR enhancements, Matterport is the ideal platform for the future of the exhibition industry – flexibly expandable and ready for upcoming requirements.

Let's work together to implement your vision. Contact us for personalized consultation.